Background: A very standard apparatus of heterosexual male fantasy is that of the wet woman—a woman is commonly shown in water, perhaps in a pool, hot tub or lake, or perhaps covered in water as from a shower, rainfall or broken fire hydrant. In Dreamworlds II Sut Jhally makes the point that women of the dreamworld seem to be obsessed with being wet. In advertising we also see numerous examples of women exposed in water, often in very sexual situations.

Focus on the Ads: the following ads represent a clear trope in popular advertising.

Why? How to Read Reaction to Ads Controversy Constructions Male Gaze Male Sex Violence Against Men Male Ads Male is Culture Phallic Male Fantasy Homophobia Male Normalization Man as Hero Men in Control Roles Normalization Exotics Women of Color Exotics Surreal Exotics General Difficult Femininity Dolls Naggers Body = Tool Nymphomania Male Objects No Subject Body Parts Becoming Objects Sex Objects Contorted No Product Connection More Body Parts Dehumanization Women as Stupid Women Consumers Women = Nature Only the Body Political Violent Women Faux Power Wet Women Reductionism Body as Landscape Captured Legs as Framing Violence Against Women Women and Fear Death Relationships Sexual Violence Competition Faux Lesbianism Linguistic Violence Constructions of Marriage U.S. Values Global Ads Social Class Ads Kids and Ads Ageism Video Games Advertisers Response Man Show Maxim Side by Side Mock Ads Progressive Ads New Constructions Social Change Bibliography Links Action Hall of Shame

Image 1	Image 2	Image 3	Image 4	Image 5
Image 6	Image 7	Image 8	Image 9	Image 10
			Home