Background: “In spite of the inferior role which men assign to them, women are the privileged objects of their aggression,” this the telling quote offered by Simone de Beauvoir (in Kaufman 1995:17) that establishes one of the essential problems in patriarchal societies—men commit violence against women. The connection between masculinity and violence has been considered in a number of significant studies of popular culture (Gibson 1994; Ewing 1995; Kaufman 1995). Kaufman suggests that the substitution of violence for desire is a predominant aspect of the construction of masculinity (1995:13), Benokraitis and Feagin suggest that advertising often connects sexuality with aggression or violence against women (1995:61), while Wolf (1991:133) discusses “beauty sadomasochism”—the prevalence of violence and sex in many ads.

Focus on the Ads: It would be difficult to pick the worst ad from the following..all of them are quite disturbing.


Image 1

Image 2

Image 3

Image 4

Image 5

Image 6

Image 7

Image 8

Image 9

Image 10

Image 11

Image 12

Image 13

Image 14

Image 15

Image 16

Image 17

Image 18

Image 19

Image 20

Image 21

Image 22

Image 23

Image 24

Image 25

Image 26

Image 27

Image 28

Image 29

Image 30

Image 31

Image 32

Image 33

Image 34

Image 35

  Image 36

  Image 37

Image 38

  Image 39

 Image 40

 

Image 41

Image 42

Image 43

Image 44

Image 45

Image 46

Image 47

Image 48

Image 49

Image 50

 

  Image 51

  Image 52

  Image 53

 

Home