Background: Like advertising video games display high levels of violence, heterosexism, misogyny and death. One genre of advertising, the video game ads, mirrors many of the problems with video games in general. The overabundant masculinity of video games is discussed in a number of excellent sources, including the Media Education Foundation’s Game Over. Reflected below are a number of video game ads as well as some images from actual video games. I hope to someday expand this section to include more of the misogynistic examples of video games.

Focus on the Ads: What do the following ads and video games suggest about our society?

Why? How to Read Reaction to Ads Controversy Constructions Male Gaze Male Sex Violence Against Men Male Ads Male is Culture Phallic Male Fantasy Homophobia Male Normalization Man as Hero Men in Control Roles Normalization Exotics Women of Color Exotics Surreal Exotics General Difficult Femininity Dolls Naggers Body = Tool Nymphomania Male Objects No Subject Body Parts Becoming Objects Sex Objects Contorted No Product Connection More Body Parts Dehumanization Women as Stupid Women Consumers Women = Nature Only the Body Political Violent Women Faux Power Wet Women Reductionism Body as Landscape Captured Legs as Framing Violence Against Women Women and Fear Death Relationships Sexual Violence Competition Faux Lesbianism Linguistic Violence Constructions of Marriage U.S. Values Global Ads Social Class Ads Kids and Ads Ageism Video Games Advertisers Response Man Show Maxim Side by Side Mock Ads Progressive Ads New Constructions Social Change Bibliography Links Action Hall of Shame

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