Background: Since the 1960s the attacks on academic and popular feminisms have been numerous and widespread. A number of popular films, such as Disclosure, Fatal Attraction and Basic Instinct, dramatic works, like Mamet’s Oleanna, and popular television shows, the Man Show and Rush Limbaugh are but two examples, illustrate a politicized effort to silence what is one of the most profound social movements of the last century. Though the representations are less numerous as compared to the other media, we still see significant reflections on feminisms and women’s movements in popular advertising.

Focus on the Ads: The following ads present feminism as well as the general status of women in negative political contexts. Consider the political motivations of the following ads: 8, 12, 13, 14.

Why? How to Read Reaction to Ads Controversy Constructions Male Gaze Male Sex Violence Against Men Male Ads Male is Culture Phallic Male Fantasy Homophobia Male Normalization Man as Hero Men in Control Roles Normalization Exotics Women of Color Exotics Surreal Exotics General Difficult Femininity Dolls Naggers Body = Tool Nymphomania Male Objects No Subject Body Parts Becoming Objects Sex Objects Contorted No Product Connection More Body Parts Dehumanization Women as Stupid Women Consumers Women = Nature Only the Body Political Violent Women Faux Power Wet Women Reductionism Body as Landscape Captured Legs as Framing Violence Against Women Women and Fear Death Relationships Sexual Violence Competition Faux Lesbianism Linguistic Violence Constructions of Marriage U.S. Values Global Ads Social Class Ads Kids and Ads Ageism Video Games Advertisers Response Man Show Maxim Side by Side Mock Ads Progressive Ads New Constructions Social Change Bibliography Links Action Hall of Shame

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