|
|
Wet Women
------------------------------------------------------------------------
 <Background:
A very standard apparatus of heterosexual male fantasy is that of the
wet woman—a woman is commonly shown in water, perhaps in a pool, hot tub
or lake, or perhaps covered in water as from a shower, rainfall or broken
fire hydrant. In Dreamworlds II Sut Jhally makes the point that
women of the dreamworld seem to be obsessed with being wet. In advertising
we also see numerous examples of women exposed in water, often in very
sexual situations. The
Ads:
The following ads represent a clear trope in popular advertising. If one
were to type "wet women" into a web search engine, that person would
likely discover that most, if not all, of the search results relate to
pornographic sites. What this indicates is the power of visual imagery and
associated cultural, sexual and political contexts. For example, some
popular images illustrate the powerful convention of the women's wet
car wash in male heterosexual fantasy. Questions:
(1) What does water connate in the advertising related to women? (2) How
is it that water, a natural substance, is constructed to take on a
sexualized context in advertising? (3) Are there similar representations
of men in water? >
|
Image 1 |
Image 2 |
Image 3 |
Image 4 |
Image 5 |
Image 6 |
|
 |
 |
|
 |
 |
 |
|
|
|
|
|
|
|
|
Image 7 |
Image 8 |
Image 9 |
Image 10 |
Image 11 |
Image 12 |
|
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
Image 13 |
Image 14 |
Image 15 |
Image 16 |
Image 17 |
Image 18 |
|
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
|
Image 19 |
Image 20 |
Image 21 |
Image 22 |
Image 23 |
Image 24 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Home |
|
|
|
|
|
|
 |
<presented by Scott A.
Lukas, Ph.D.>
|
