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Violence Against Men
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 <Background:
As much as these pages reflect solidified and predictable stereotypes
of bodies, themes and behaviors, we can be sure that the various images of
women and men in popular culture also reflect contradictory meanings. A
number of authors have made similar conclusions about the various
representations of men and masculinity in popular movies, music and
advertising. The same level of stereotyping, particularly in regards to
normalization, can be found in male imagery as in female imagery. In the
contexts of the ads we are analyzing, it is interesting to note that there
is little explicit violence committed against men. Sut Jhally’s analyses
of MTV music videos in Dreamworlds I and II reflect this same
trend. It is interesting to note that in the realms of popular television
and movies, the violence committed against men is intense and omnipresent.
Particularly, one notes such representations in professional wrestling,
extreme fighting competitions and action genre films. Typically, such
violence is exemplified by men fighting or killing other men (cf. Kaufman
1995:18-19). Exceptions to male on male violence can be found in S&M media
and subcultures. The
Ads:
Image 6 has been the subject of much controversy. It is discussed in
this
article. As well, you can find information on the company's
Web site.
Discussion Questions: (1)
What
does the quantity of these ads, compared to the page on
Violence Against Women and that on
Violent Women, suggest about violence and our society? (2) Do you
believe that some people would find violence against men as acceptable?
How do you respond to this idea? (3) Do you believe that focusing on the
violence committed against men in these ads will draw more attention to
the violence that is committed against women?>
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<presented by Scott A.
Lukas, Ph.D.>
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