<The Gender ADs Project>

 

Woman as Sex Object

------------------------------------------------------------------------

 

<Background: Barbara Trees’ research suggests that pornography involves multiple levels of oppression and violence (1997c). Dworkin’s global understanding of the problems with pornography sets a clear agenda for agents of change working for a free gender society. Trees’ work illustrates the profound levels in which pornography works to attack the social fabric of society, even outside the realms of sexuality. Her indication is that the mere presence of pornographic materials in the workplace, in her case the construction trades, allows males to force females out of the industry. Donnerstein and Linz’ analysis of different types of pornography and negative depictions of women may surprise some individuals who believe that only extremely violent and sexual depictions of women, such as smut films or Hustler type magazines, cause an increase of violence against women (1997d). In fact their study indicates that exposure to media depicting women in degrading and subordinate situations, even if not explicitly sexual or violent in nature, will lead to increased violent behavior of men against women in society.  The Ads: The following ads all share one thing in common-they view women as base, without any meaning other than a sexual one. Consider just one ad, number 61, and focus on the dehumanization related to the imagery and context of the ad. Would anyone want her or his daughter or son represented as the women are in ad 61? If you can answer no to this question, consider joining the fight against sexism in popular culture. Questions: (1) What are the political and social reasons for the fact that women are commonly depicted as sex objects in advertising? (2) Why is it that some men (and women) view the sexualization of women as all right? What must be done to convince people that the sexualization of women has negative consequences for all of us? (3) What types of ads use sexualization in their imagery? Are there common themes of this sexualization? >

 

Image 1

Image 2

Image 3

Image 4

Image 5

Image 6

 

 

 

 

 

 

Image 7

Image 8

Image 9

Image 10

Image 11

Image 12

 

 

 

 

 

 

Image 13

Image 14

Image 15

Image 16

Image 17

Image 18

 

 

 

 

 

 

Image 19

Image 20

Image 21

Image 22

Image 23

Image 24

 

 

 

 

 

 

Image 25

Image 26

Image 27

Image 28

Image 29

Image 30

 

 

 

 

 

 

Image 31

Image 32

Image 33

Image 34

Image 35

Image 36

 

 

 

 

 

 

Image 37

Image 38

Image 39

Image 40

Image 41

Image 42

 

 

 

 

 

 

Image 43

Image 44

Image 45

Image 46

Image 47

Image 48

           
Image 49

Image 50

Image 51

Image 52

Image 53

Image 54

           
Image 55

Image 56

Image 57

Image 58

Image 59

Image 60

           
Image 61

Image 62

Image 63

Image 64

Image 65

Image 66

           
Image 67 Image 68 Image 69 Image 70 Image 71 Image 72
           
Image 73 Image 74 Image 75 Image 76 Image 77 Image 78
           
Image 79 Image 80 Image 81 Image 82 Image 83 Image 84
           
Image 85 Image 86 Image 87 Image 88 Image 89 Image 90
           
Image 91 Image 92 Image 93 Image 94 Image 95 Image 96
           
Image 97 Image 98 Image 99 Image 100 Image 101 Image 102
           
Image 103 Image 104 Image 105 Image 106 Image 107 Image 108
           
Image 109

Image 110

Image 111

Image 112

Image 113

Image 114

           
Image 115

Image 116

Image 117

Image 118

Image 119

Image 120

           
Image 121

Image 122

Image 123

Image 124

Image 125

Image 126

           
Image 127

Image 128

Image 129

Image 130

Image 132

Image 133

           
         

Home

         

 

 

<presented by Scott A. Lukas, Ph.D.>