<The Gender ADs Project>

 

Sex

------------------------------------------------------------------------

 

<Background: Depictions of sexual acts are very common in popular culture. In the case of advertising a number of ads utilize sexuality as a means of selling products. Many critics of the critics of popular culture use the adage that "sex sells" to justify the depictions in popular culture. Indeed, it is hard to argue with the fact that sex is used to sell products, but let's argue with the fact that our most inner and intimate matters have been commodified by corporations, and let's argue with the fact that throwing sex around as it is not healthy in a society that is prone to sexual violence, rape, unwanted pregnancies and STDs, and let's argue with the fact that companies treat people like fools by turning products into sex (take a look at image 37 to see if you agree). Unfortunately, it is difficult to discuss sex in our society: though it is so prevalent, many of us repress our consideration of it and this may have dangerous consequences. My argument is not to critique our sexual nature, but to draw attention to problems with our sexual nature and with the ways in which corporations use our sexual being to their advantage. Being a gender critic does not equate to being a prude, but it does equate to being intelligent about how sex and advertising are used against us. One of the most important collections on this subject is Steven Heller's Sex Appeal: The Art of Allure in Graphic and Advertising Design. The Ads: Like many of the ads in the Relationships section, human relations are reduced to a very base level. Additionally, much of our advertising culture is focused on heterosexist assumptions.  Questions: (1) In what ways are our sexual relationships connected to certain products? What types of products seem to be used to attract our sexual interests? (2) Are there particular themes in the representation of sex and advertising? What are these? (3) Do you feel that it is all right to use sex in certain advertising contexts? If so, which ones? (4) Using the Internet and appropriate research studies, conduct a study of the impact of sexual content on children. (4) How can we address the negative effects of sexual content on our children?>

 

Image 1

Image 2

Image 3

Image 4

Image 5

Image 6

 

 

 

 

 

 

Image 7

Image 8

Image 9

Image 10

Image 11

Image 12

 

 

 

 

 

 

Image 13

Image 14

Image 15

Image 16

Image 17

Image 18

 

 

 

 

 

 

Image 19

Image 20

Image 21

Image 22

Image 23

Image 24

 

 

 

 

 

 

Image 25

Image 26

Image 27

Image 28

Image 29

Image 30

 

 

 

 

 

 

Image 31

Image 32

Image 33

Image 34

Image 35

Image 36

 

 

 

 

 

 

 

Image 37

Image 38

Image 39

Image 40

Image 41

Image 42

 

 

 

 

 

 

Image 43

Image 44

Image 45

Image 46

Image 47

Image 48

 
           
Image 49

Image 50

Image 51

Image 52

Image 53

Image 54

           
Image 55

Image 56

Image 57

Image 58

Image 59

Image 60

     
           
Image 61

Image 62

Image 63

Image 64

Image 65

Image 66

           
           
         

Home

         

 

 

<presented by Scott A. Lukas, Ph.D.>