|
|
Body Parts II
------------------------------------------------------------------------
 <Background:
In popular culture worlds the identity of women is associated with the
anonymity of body parts. As Hall and Crum demonstrated (1994) males are
represented in advertising through their faces, while females are tied to
their bodies and specific body parts. Other exhibitions in this project
focus on the prevalence of associating women with their body parts. These
include their
breasts,
as well as their
bodies in general. Often, the female body is subject to
reductionism. In this exhibit a similar ploy is at hand: the reduction
of women to their object-ive statuses, such as through their butts and
vaginas.
The
Ads:
Many of these ads attack the privacy of women by focusing on them as being
identified with one body part. Some of the images, such as 3 and 4, were
created by PETA in one of many controversial ad campaigns. A number come
from non-western contexts, such as images 20 and 21. One of the most
shocking ones is image 26 in which a bowling ball is associated with a
woman's buttocks. Questions: (1)
Why are these specific body parts the targets of advertisers and
companies? (2) What is the effect of the reduction of a woman's body (and
identity) to one or two body parts? (3) How can men be convinced to see
the association of women with their body parts as a negative? >
|
Image 1 |
Image 2 |
Image 3 |
Image 4 |
Image 5 |
Image 6 |
|
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
Image 7 |
Image 8 |
Image 9 |
Image 10 |
Image 11 |
Image 12 |
|
 |
 |
|
 |
 |
 |
|
|
|
|
|
|
|
|
Image 13 |
Image 14 |
Image 15 |
Image 16 |
Image 17 |
Image 18 |
|
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
Image 19 |
Image 20 |
Image 21 |
Image 22 |
Image 23 |
Image 24 |
|
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
Image 25 |
Image 26 |
Image 27 |
Image 28 |
Image 29 |
Image 30 |
|
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
|
Image 31 |
Image 32 |
Image 33 |
Image 34 |
Image 35 |
Home |
|
 |
 |
|
|
|
 |
|
|
|
|
|
|
|
|
Image 37 |
Image 38 |
Image 39 |
Image 40 |
Image 41 |
Image 42 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Image 43 |
Image 44 |
Image 45 |
Image 46 |
Image 47 |
Image 48 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Image 49 |
Image 50 |
Image 51 |
Image 52 |
Image 53 |
Image 54 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Image 55 |
Image 56 |
Image 57 |
Image 58 |
Image 59 |
Image 60 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Image 61 |
Image 62 |
Image 63 |
Image 64 |
Image 65 |
Image 66 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
<presented by Scott A.
Lukas, Ph.D.>
|
