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Woman as Object
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 <Background:
In a number of ads the levels of the objectification of women becomes
literal. Many ads depict women as various objects. In some cases, even
though there is not a body present, such as in some beer can ads, the
implication is that a woman’s body is being objectified. The ads in this
exhibit help emphasize the fact that women's bodies are objectified in
multiple ways. Other exhibits focus on how women are dehumanized or
objectified as sex objects; in this case, we see women's bodies becoming
literal objects of a wide variety.
The
Ads:
Consider the many ways in which women's bodies become products in the
following ads. This table is a sampling of some of the ways in which
women's bodies become objects. Ask yourself if you would like to have your
identity connected to any of the following?:
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Type of object
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Food |
Alcohol |
Silhouette |
Animals/nature |
Furniture |
Consumer
objects |
Rorschach
diagrams |
Autos |
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Ad #s |
4, 5, 9, 20, 27, 31
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6, 11, 13-17, 22, 42,
44, 45, 65 |
21, 30, 41, 53, 60,
61 |
10, 29, 36, 48, 50,
57 |
8, 49, 52, 55, 56
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1, 2, 7, 30, 32, 33,
35, 39, 43, 47 |
34, 62-64
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38, 40, 58
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Questions:
(1) Why do you believe that advertisers resort to objectifying women's
bodies to this extent? (2) Can you find examples of male bodies being
objectified in similar ways as these female bodies? (3) Do you believe
that the public finds ads like these to be controversial; if not, why is
this the case? >
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Image 65
contributed by
Cathi |
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<presented by Scott A.
Lukas, Ph.D.>
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