<The Gender ADs Project>


Mock Ads



<Background: In recent years organizations like Adbusters have critiqued popular culture, especially advertising, by offering mock ads—forms of detournement. Tough this site focuses on real ads, I wanted to include a few mocks ones to suggest the idea of resistance through the use of the indigenous medium of advertising. At the same time, there are mock ads that are created by consumers that are even more sexist than traditional ones. An example is the mock Puma ad below (# X) The Ads: Some of the most popular mock ads have been produced by Adbusters. Their Web site is here.   Discussion Questions: (1) Consider the following mock ads. What do they do to challenge the representational hegemony of popular advertising? Are they effective? >




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<presented by Scott A. Lukas, Ph.D.>