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Military
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 <Background:
Because of the recent military moves of the United States, it seemed
important to focus on the contexts of gender as it is incorporated in
military advertising. You will note that such ads target males and
females, almost equally. The
Ads:
Ad 3 is quite shocking, especially as it makes connections between the
President's foreign policy declarations post-9/11 and the issues of
consumption in the United States. Image 14 is a placard that appears
inside of Travellodge hotels. Discussion Questions:
(1) Are military ads more common in the post 911 era? (2) What values are
reflected in military advertising? Have these values changed over time?
(3) What differences exist in how men and women are portrayed in military
ads? (4) How are military ads related to varied constructions of gender? >
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<presented by Scott A.
Lukas, Ph.D.>
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