<The Gender ADs Project>

 

Military

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<Background: Because of the recent military moves of the United States, it seemed important to focus on the contexts of gender as it is incorporated in military advertising. You will note that such ads target males and females, almost equally.  The Ads: Ad 3 is quite shocking, especially as it makes connections between the President's foreign policy declarations post-9/11 and the issues of consumption in the United States. Image 14 is a placard that appears inside of Travellodge hotels. Discussion Questions: (1) Are military ads more common in the post 911 era? (2) What values are reflected in military advertising? Have these values changed over time? (3) What differences exist in how men and women are portrayed in military ads? (4) How are military ads related to varied constructions of gender? >

 

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<presented by Scott A. Lukas, Ph.D.>