<The Gender ADs Project>


Males as Objects



<Background: The issue of male objectification is often raised in gender classes that I have taught. I have heard many men and women suggest that men are now equally objectified in popular culture. Many a people have focused on the Lucky Vanos ads of years past as a sign of advertisers recognizing the desire of women to objectify men in our society. But what is really happening in advertising? Can men be objectified as women? If so, in what frequency is objectification present in ads? The Ads: Consider the number of ads presented in this male trope as compared to other examples of female objectification.  Questions: (1) How do the examples of male objectification compare to those of female objectification? (2) What political and social circumstances can be connected to the increasingly examples of male objectification? (3) What is your opinion on male objectification? Is it justifiable?  >


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<presented by Scott A. Lukas, Ph.D.>