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Kids and Advertising
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 <Background:
In recent years the disturbing images of objectified children and
young people have increased in popular culture worlds, particularly in
popular ads. Seductive clothing designs are very commonly marketed at
young girls (Evans 1993), including a thong for babies (see #23). The
Ads:
In addition to the troubling images in 8 and 9, we find that adult women
are infantilized, as seen in ads 3, 4, 16 and 18. One of the most
disturbing ads yet, is #20-it depicts the sex tourism industry. A
disturbing sets of ads is the Lee Australia campaign, using a Lolita theme
(#s 32-40). A story about this campaign and its been deemed acceptable by
an advertising board can be read
here. Image 43 is also offensive
and makes light of the major problems that all societies face in terms of
the exploitation of children.
Here
is a good tip sheet from the Media Awareness Network related to discussing
advertising with kids.
Discussion Questions: (1)
Why
are children the subject of advertising? Is
there any justifiable reason for this focus? (2) How can you explain the
connection of women and their infantilization (such as in #s 3, 4, 16,
18)? (3) How can parents and concerned citizens respond to these
disturbing examples of advertising? >
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<presented by Scott A.
Lukas, Ph.D.>
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