<The Gender ADs Project>

 

Kids and Advertising

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<Background: In recent years the disturbing images of objectified children and young people have increased in popular culture worlds, particularly in popular ads. Seductive clothing designs are very commonly marketed at young girls (Evans 1993), including a thong for babies (see #23). The Ads: In addition to the troubling images in 8 and 9, we find that adult women are infantilized, as seen in ads 3, 4, 16 and 18. One of the most disturbing ads yet, is #20-it depicts the sex tourism industry. A disturbing sets of ads is the Lee Australia campaign, using a Lolita theme (#s 32-40). A story about this campaign and its been deemed acceptable by an advertising board can be read here. Image 43 is also offensive and makes light of the major problems that all societies face in terms of the exploitation of children. Here is a good tip sheet from the Media Awareness Network related to discussing advertising with kids.  Discussion Questions: (1) Why are children the subject of advertising? Is there any justifiable reason for this focus? (2) How can you explain the connection of women and their infantilization (such as in #s 3, 4, 16, 18)? (3) How can parents and concerned citizens respond to these disturbing examples of advertising?  >

 

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<presented by Scott A. Lukas, Ph.D.>