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Exotics—General
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 <Background:
The exoticization of women occurs on many levels in popular culture.
This trope brings out the concept of intersectionality—Kimberle
Williams Crenshaw's idea of how women of color and women of lower-class
positions are affected by greater forms of institutional and
individualized oppression (1993). In the case of this trope, European
American women are presented in exoticized contexts that often connect to
objectification, sexualization and male sex. The
Ads:
All of the ads deal with some form of exoticization, be it a Nordic
version (#s 3, 4), or Middle Eastern (# 9), English (#s 6, 7), Egyptian (#
11). Discussion Questions:
(1) Why are women commonly presented as exotic objects? (2) Are there
examples of male ads that present men in similar contexts of the exotic?
(3) Is there a connection between gender and the exoticization of
cultures? Does this connection impact the types of ads that we see? >
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<presented by Scott A.
Lukas, Ph.D.>
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