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Death
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 <Background:
The forms of violence and misogyny are very prolific in popular
culture. In pornographic genres, it is common to find women the subjects
of assault, violence and death, often in sexualized contexts such as in
snuff films. One might assume that such representations would be confined
to hard core pornography, but in fact one finds numerous representations
of death in mainstream advertising. As the ads below might suggest—both in
their numbers and themes—everyone should be worried about advertising.
The
Ads:
This set of ads might be the most disturbing ads. Consider the basic idea
at work here—advertisers and corporations are saying that
death can be used to sell products. This
alone should make us stop being consumers! In addition to the many corpse
ads (1, 2, 3, 4, 6, 7, 8, 12, 13, 16, 18, 19, 20, 21, 26, 32, 34, 35, 36,
37), we see ads depicting shark attacks (11), burning (5, 25), being hit
by a train (9), hanging (10, 15), being ground up (14), being a drunk
driver (17), being shot (23, 24, 27), falling out of a window (38), and
being brutalized (28, 29, 30).
Images 48 and 49 are from a recent Italian campaigning associating caskets
with objectified models. Resources:
This
feature on a recent death and models shoot in the show America's Next
Top Model is worth a look. Questions:
(1) If you asked someone about the ads below, he or she might say,
"It's just advertising and it's meant to shock people?" How would you
respond to this claim? (2) What are some of the political, social, sexual
or psychological reasons why death seems so common in ads? (3) Why are
more women represented in situations of death than men? (4) How can
everyday citizens convince advertisers to not use themes such as death in
their ads? >
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<presented by Scott A.
Lukas, Ph.D.>
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