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Gendered Billboards
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 <Background:
The negative world of advertising is not limited to the realm of print
media. Indeed, one of the most common sights in urban landscapes in the
United States is the advertising billboard. This particular feature
focuses on this form of popular public advertising by highlighting the
imagery and themes contained in this medium.
The
Ads:
Images 1-18 and 34-35 are my photos from Las Vegas; images 20-22, 24-27,
29, 31, 33 are from the Los Angeles area; image 30 is found on Highway 50
in Placerville, CA, while images 23, 28 and 32 are from Internet sources.
Questions:
(1) Are there billboards in your community? If so, do they depict gendered
images or non-gendered ones? What is the proportion of gendered images?
(2) Do the gendered billboard images share in common the techniques that
we find in advertising images? >
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<presented by Scott A.
Lukas, Ph.D.>
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