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Ageism
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 <Background:
The intersecting levels of oppression are evident in our popular
culture landscapes. In the case of gender, women are the victims of
ageism—specific bodies are defined as too old. In the realm of popular
film one can think of many examples where older female actresses are
denied major motion picture roles, while their same age counterparts, such
as Sean Connery, are still considered box office draws. The Ads:
Notice the negativity associated with the ads in 3, 4 and 5. Resources:
Here is an
article on ageism and advertising. And, here are some
ageism Internet
resources.
Discussion Questions: (1) What are the social and political
sources of ageism? (2) Create a list of qualities associated with the
young, then create a list that details the qualities connected to the
aged. How does this list compare/contrast? (3) Is there a gender bias in
the portrayals of the young and the aged in the media? (4) How are men and
women differently affected by ageism?
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<presented by Scott A.
Lukas, Ph.D.>
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