Background: In a number of ads the levels of the objectification of women becomes literal. Many ads depict women as various objects. In some cases, even though there is not a body present, such as in some beer can ads, the implication is that a woman’s body is being objectified.

Focus on the Ads: Consider the many ways in which women's bodies become products in the following ads.

Why? How to Read Reaction to Ads Controversy Constructions Male Gaze Male Sex Violence Against Men Male Ads Male is Culture Phallic Male Fantasy Homophobia Male Normalization Man as Hero Men in Control Roles Normalization Exotics Women of Color Exotics Surreal Exotics General Difficult Femininity Dolls Naggers Body = Tool Nymphomania Male Objects No Subject Body Parts Becoming Objects Sex Objects Contorted No Product Connection More Body Parts Dehumanization Women as Stupid Women Consumers Women = Nature Only the Body Political Violent Women Faux Power Wet Women Reductionism Body as Landscape Captured Legs as Framing Violence Against Women Women and Fear Death Relationships Sexual Violence Competition Faux Lesbianism Linguistic Violence Constructions of Marriage U.S. Values Global Ads Social Class Ads Kids and Ads Ageism Video Games Advertisers Response Man Show Maxim Side by Side Mock Ads Progressive Ads New Constructions Social Change Bibliography Links Action Hall of Shame

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