Background: Women’s bodies are objectified in common ways. In the case of many popular ads, the objectification of the woman occurs through the association of her being with her breasts. This is one of the most disturbing forms of objectification that is seen in popular advertising.

Focus on the Ads: Notice that all of the ads use women's breasts in a normalizing and objectifying manner. Ad 26 makes the suggestion that a woman's breasts must conform to specific societal standards-a theme common in popular movies and television. This theme is taken to the pathetic level of a typology in ad 4 and 19. Also notice that image 2 depicts objectification of women even when a female body is not present.

Why? How to Read Reaction to Ads Controversy Constructions Male Gaze Male Sex Violence Against Men Male Ads Male is Culture Phallic Male Fantasy Homophobia Male Normalization Man as Hero Men in Control Roles Normalization Exotics Women of Color Exotics Surreal Exotics General Difficult Femininity Dolls Naggers Body = Tool Nymphomania Male Objects No Subject Body Parts Becoming Objects Sex Objects Contorted No Product Connection More Body Parts Dehumanization Women as Stupid Women Consumers Women = Nature Only the Body Political Violent Women Faux Power Wet Women Reductionism Body as Landscape Captured Legs as Framing Violence Against Women Women and Fear Death Relationships Sexual Violence Competition Faux Lesbianism Linguistic Violence Constructions of Marriage U.S. Values Global Ads Social Class Ads Kids and Ads Ageism Video Games Advertisers Response Man Show Maxim Side by Side Mock Ads Progressive Ads New Constructions Social Change Bibliography Links Action Hall of Shame

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