Trash Patriarchy for the Masses

Background: The following is a representation of items from the magazine Maxim. Maxim has elevated sleaze to a new level. Unfortunately, both men and women find this magazine to be interesting.

Focus on the Ads: Consider any of the following representations...how could a reader defend reading items such as these?

Why? How to Read Reaction to Ads Controversy Constructions Male Gaze Male Sex Violence Against Men Male Ads Male is Culture Phallic Male Fantasy Homophobia Male Normalization Man as Hero Men in Control Roles Normalization Exotics Women of Color Exotics Surreal Exotics General Difficult Femininity Dolls Naggers Body = Tool Nymphomania Male Objects No Subject Body Parts Becoming Objects Sex Objects Contorted No Product Connection More Body Parts Dehumanization Women as Stupid Women Consumers Women = Nature Only the Body Political Violent Women Faux Power Wet Women Reductionism Body as Landscape Captured Legs as Framing Violence Against Women Women and Fear Death Relationships Sexual Violence Competition Faux Lesbianism Linguistic Violence Constructions of Marriage U.S. Values Global Ads Social Class Ads Kids and Ads Ageism Video Games Advertisers Response Man Show Maxim Side by Side Mock Ads Progressive Ads New Constructions Social Change Bibliography Links Action Hall of Shame

Image 1	Image 2	Image 3	Image 4	Image 5
Image 6	Image 7	Image 8	Image 9	Image 10
Image 11	Image 12	Image 13	Image 14	Home